Arthur Villares

AV 24·C02

Commercial — Director & Director of Photography

ASICS

Sony FX3 / Canon Ultra Zoom 60x Handycam — São Paulo, 2024

Digital

ASICS — Volto Logo

Every day, a marathon runner heads out to train. And every day, her new ASICS Ultrablast arrives while she's gone — a small chase between the runner and the shoe meant to keep up with her.

Projection
The film, poster-first. Sound on.

Plate 01/08
The São Paulo skyline in silhouette at orange sunset, framed by dark tree branches
The São Paulo skyline in silhouette at orange sunset, framed by dark tree branches
Plate 02/08
Overhead view of a woman asleep in a white bed at night, orange ASICS running shoes on the parquet floor beside her
Overhead view of a woman asleep in a white bed at night, orange ASICS running shoes on the parquet floor beside her
Plate 03/08
A handycam frame of hands opening a shoebox to reveal a green ASICS running shoe
A handycam frame of hands opening a shoebox to reveal a green ASICS running shoe
Plate 04/08
A low-angle handheld frame of a woman on her bed lacing an orange ASICS shoe, a poster on the wall behind her
A low-angle handheld frame of a woman on her bed lacing an orange ASICS shoe, a poster on the wall behind her
Plate 05/08
Motion-blurred running feet in bright orange ASICS shoes crossing a painted crosswalk, a long shadow on the asphalt
Motion-blurred running feet in bright orange ASICS shoes crossing a painted crosswalk, a long shadow on the asphalt
Plate 06/08
Runners in caps and sunglasses move together on a sunlit street, a woman mid-stride in the foreground
Runners in caps and sunglasses move together on a sunlit street, a woman mid-stride in the foreground
Plate 07/08
A black-and-white security-camera frame — 'CAM 4, REC' — of a delivery person in a cap crouched at an ornate iron gate
A black-and-white security-camera frame — 'CAM 4, REC' — of a delivery person in a cap crouched at an ornate iron gate
Plate 08/08
A tumbling stack of ASICS shoeboxes on a doorstep beneath the 'Volto Logo!' note, a runner's leg and red shoe entering the frame
A tumbling stack of ASICS shoeboxes on a doorstep beneath the 'Volto Logo!' note, a runner's leg and red shoe entering the frame
Credits
Director & Director of Photography
Arthur Villares
Client
ASICS
Production
Uruca